All about engagement. Social media is the game changer in traditional search because these days with indexing and measuring of user feedback and interaction you can’t have search without social. Social media is word of mouse – users share content. It is the closest thing to a real people measure of value.
Search engines like Bing and Google are already incorporating social data in their search results. Great news for new, small businesses actively engaging and succeeding in the social arena but not for older content farmed, poor or black hat SEO organisations with poor quality links but lots of them.
What this means for business is it is time to get social.
It is time to get over the fear of social media or the view it is time wasting. Your clients are already engaging and sharing even if you aren’t. They’re opinion, sharing and valuing of content is increasingly being seen as an important measure of how relevant you are.
Know your market and what matters to them. Know where they hang out online, what they do there and why.
When you know what the market is searching for and for where they’re doing it – you can effectively give them what they want and be part of their community.
Being part of a community is really what social media is about and if you think about the fact we all buy from people we like, know and trust there is an incredible power in community!